Communication Tip #8
“You’re” or “your”:
This confusion is just as widespread as “too” vs. “to”. (See my previous grammar tip.)
Simply put: “You’re” means you are. “Your” does not. “Your” is possessive. Period.
- Your cat. Your career.
- Your use of the words you’re writing communicates it own message.
- You’re the composer of your thoughts and words.
(By the way, when in doubt, write out “you are.” It’s more professional, too.)
- You are right, _____!
Something isn’t very true, extremely impossible, really inevitable. I push my clients to let the foundational words do their work. Qualifiers dilute.
(And here’s my nemesis: pretty cool! What does that mean! What does cool mean? Does pretty weaken cool it or strengthen cool? Here’s an example where the listener has to do all the defining!