Communication Tip #4
A telephone surveyor asked me to choose among:
- fair, slightly unfair, unfair, or strongly unfair.
- not very convinced, somewhat convinced, very convinced.
- somewhat agreed, agreed, or strongly agreed.
Something is either fair or unfair. Convincing or not. We either agree or we don’t. Those words embody their meanings. Qualifying words strip them.
The words fair, unfair, agreed and convince are absolutes–they embody their entire meaning. Any gradient of these concepts require different words such as reasonable, comply or sway.