Communication Tip #10
Don’t default to the apostrophe to pluralize numbers or letters. Treat them as words.
Examples:
- CEOs
- 1950s
- V.P.s
- 100s
- PTAs.
If something belongs to many executives, write: CEOs’ bonuses doubled in the 1990s for those who were in their 40s.
One executive’s possession: The CEO’s communication skills sealed the billion-dollar deal.