Communication Tip #72
Have you sat through a presentation wondering who is the person speaking, why was that person chosen, what’s the message, and why should I care?
That information needs to be in the introduction.
When I present, I always write an introduction, email it beforehand, and take a copy with me-written in large font so the person introducing me can easily read it.
An introduction is not a bio. It needs to be short, engaging, and informative.
When writing your introduction, think SIN—David Greenberg uses that acronym in his book Simply Speaking!
- S: Subject / title of the presentation
- I: Importance: Why the subject is important to the audience and why you are important (credentials)
- N: Your name.
I tell my clients to even write the transition. Say something like “Let’s welcome…” That way, the person introducing won’t resort to the cliché “Without further ado” which could be translated as without wasting more time. (So much for that professional introduction!)