Communication Tip #56
Capitalize the first word of every sentence. Also capitalize titles that precede a person’s name. (The bank’s Vice President John Jackson spoke. .bank, the person’s name, and the names of organizations and businesses, which are
The first word of every sentence is capitalized. Proper nouns are always capitalized
Please capitalize your business’ name. It is a proper noun. Proper nouns name particular (specific one-of-a-kind) persons, places and things.
Some businesses and organizations are now designing logos with their names written in all small letters. They are doing it for artsy reasons and possibly to identify with and acquiesce to younger people who choose not to make the effort to capitalize when texting.
In my opinion, that relegates those businesses and organizations to the category of common nouns–the opposite of proper nouns. To me, they come across as cute, faddish, acquiescent, and obviously ignorant of basic English rules. They do not project an image of being strong, capable, and proud of their name.